Who We Are

The Arena is an apparel merchandise brand which aims to bring quality, authentic sports merchandise to sports fans in India. The brand was started by a group of founders with a diverse background in fashion, consulting and technology - all with a common passion for – you guessed it, sports!

When Sports Meets Fashion

We believe that fans should not be restricted to wearing their favourite colours only while watching a match or going to the stadium. All of our products are thoughtfully designed with a mix of comfort, fashion and fandom so that you can represent your team wherever you go.

Our Vision

Our vision is to be a one-stop destination for all sports fans in India. We work with international and domestic sports clubs to design and curate some of the best merchandise out there!

If you are a fan or if you are representing a club and would like to see your merchandise on our platform, just drop us a message on contact@shopthearena.com! We are constantly looking to expand our collection and connect fans with their favourite merchandise!

Authentic Sports Merchandise

All of our merchandise is 100% Authentic and created by collaborating directly with the clubs.